October 2010
10 posts
4 tags
Viral is a thing that happens, not a thing that is
I recently received an email asking me to help a Facebook campaign go viral. I promptly explained to them that you can’t choose for a campaign to be viral. Viral isn’t an option on a checklist.
Anyhow, the email reminded me of a post Faris Yakob made a while back explaining his stance on the term viral. I agree with every bit of it.
Viral is a thing that happens, not a thing that...
3 tags
What's Making Genius Crowds work?
Genius Crowds is a crowdsourcing initiative that’s asking students, particularly those who live in a dorm, to submit their own product ideas that relate to improving dorm life. It’s a worth while initiative that has accumulated 120+ active members, 68 product ideas, and 362 comments within its first 11 days of being open to the public.
What’s making this work?
By my own...
5 tags
"I Get People Pregnant With Ideas"
Follow A Bajillion Hits (Alex Blagg) on Twitter.
3 tags
Find The People You (Might) be Missing on Tumblr
By my count, Tumblr does a terrible job of helping you find other Tumblr blogs you might be interested in. Here’s a trick I use that some of you might find useful. Head over to Google and type this into the search fied:
site:tumblr.com “about me” (digital or “social media”) strategist
You’d of course switch the (digital or “social media”) strategist bit with whatever...
5 tags
I'm Receiving The Founders' Award Today from Royal...
Today I’m being honoured with The Founder’s Award from Royal Roads University. An award presented to one student in each graduating cohort of a degree program for recognition of having exemplified the qualities of leadership, sustainability and personal development.
I’m still not clear on why I was chosen. I can think of two other people in my cohort who are...
3 tags
What makes Instagram cool?
I was on Quora tonight reading questions people had about Instagram and stumbled upon this great response by Mark Hendrickson on what makes Instagram cool.
It taps partly into our desire to feel creative, but I think that more importantly it taps into our desire to appear creative to others. Snapping a photo with Instagram and applying a filter suddenly makes that photo seem inspired, even...
3 tags
The Digital Era. A book.
For anyone who is clueless about the digital era, download and read this free ebook written by Leif Abraham and Christian Behrendt. Absorb their brilliance, please.
Here’s what they have to say about the book on their website:
A lot of things have happened during the past few years. New media have become far more than just toys for nerds; they now have an impact on everybody’s life to a...
5 tags
Edmonton's Most Active Political Candidates on...
Before we get to the statistics, it’s worth noting that the wide majority of candidates running in Edmonton’s 2010 municipal election did a less than satisfactory job using Twitter and other social platforms. It’s clear to me that many candidates didn’t take even a second to think about why they were choosing to sign up for Twitter or how they planned on utilizing it. And...
4 tags
Biz Stone on Twitter and Activism →
newyorker:
theatlantic:
Responding to Malcolm Gladwell, the co-founder and Creative Director of Twitter discusses how social media can affect real change.
People who lived through this time repeatedly referred to feeling a “fever” to participate. Gladwell says this fever is better described as “a military campaign,” adding that “Martin Luther King, Jr., was the unquestioned authority.”...
6 tags
Orange Creates Singing Tweetagrams. Follows Old...
adlandupstart:
Orange in the UK are the latest brand to follow Old Spice’s lead with quick content replies to tweets by creating singing tweetagrams from your tweets. By adding #singingtweetagrams at the end of a tweet, Orange will pick their favourites and have rockabilly trio, The Rockabellas, sing your tweet within a matter of hours.
While I like this in theory, listening to the...
