Are you like me? Do you –never– win anything? Well it would appear my 21-year long dry streak has come up an end.
I reblogged and won!
I’ll be sure to post photos of the print as soon as I receive it.
I have to create a blog for my Digital Communication class at Royal Roads. An exciting, challenging, and interesting assignment. However, when I heard how we are going to be evaluated, I was a little choked.
The success of our blog –to my knowledge– is being measured by the traffic our blog receives over the course of the 7 remaining weeks of this semester.
This is all wrong.
Take my Twitter account as an example. I’d probably get a D+ in the class if the number of followers I’ve amassed since joining Twitter (June 6, 2008) was the sole determinant for success.
It’s not hard to drive traffic to a blog. Just by stumbling your own blog you can get a few hundred visitors in a day. Yesterday, you could actually pay for followers on Tumblr using their Tumblr Sidebar Iconic Promotional Unit. There are hundreds of of ways to drive useless traffic to a website.
Side note: I was surprised to see Bijan Sabet’s avatar come up in the Tumblr Sidebar Iconic Promotional Unit.
Engagement, not volume, is what needs to be measured. Mitch Joel and Seth Godin are huge proponents of measuring engagement. Seth wrote an entire book about it called Tribes (which our class has been assigned to read). Mitch likely talks about it in his book Six Pixels of Separation, but I haven’t read it yet :). Rahaf Harfoush knows it too. She discusses which metrics are important to measure in her (awesome) book Yes We Did. Not once does she say membership trumps engagement.
Engagement could be the length of stay on a page, the quality of the comments received on a post, the number of returning visitors to your blog, or the bounce rate of a particular page. Whatever it is, each student should be able to define it ahead of time and be evaluated based on that set of criteria.
I’m currently rocking this old TV set background.
Thank you for sharing these with us.
This month we sit, we talk, we enjoy a cup of joe. Cups and sauces, coffee shops and cabinets, it’s that all important start (and in my case middle and end) to a day. Oh and don’t mind the mini-tv, I just thought it was cute.
We’re very proud to announce that, starting today, you can procure your very own Tumblr Sidebar Iconic Promotional Unit! This product was designed by Tumblr engineers to drastically improve the quality of your life through a complex (and patented) algorithmic process. Also, participants will get a crapload of new followers.
Hit the link under the Tumblr Sidebar Iconic Promotional Unit Gridbox to make a purchase, and your avatar will be displayed and linked until it’s pushed off the grid.
In 2008, I was lucky enough to be invited to attend the iGEM Jamboree through a client of mine, Alberta Innovates. I was surrounded by brilliance and loved it.
I’m hoping to attend again this year and support the University of Alberta’s team while I’m there.
Background on the competition taken from the iGEM website:
The International Genetically Engineered Machine competition (iGEM) is the premiere undergraduate Synthetic Biology competition. Student teams are given a kit of biological parts at the beginning of the summer from the Registry of Standard Biological Parts. Working at their own schools over the summer, they use these parts and new parts of their own design to build biological systems and operate them in living cells. This project design and competition format is an exceptionally motivating and effective teaching method.