Candidates in YEG, have you heard of Formspring?
It’s tweets like the one above that urged me to write this post. A contact form? For a question such as this? Actually? After sifting through the list of candidates @mastermaq put together on Twitter, It would appear as though many of the candidates are using this same method for Q&A. I can appreciate that people have questions or comments that they’d like to remain private, but...
Community Manager Chat on Twitter
I took part in the #cmgrchat today (September 15, 2010) on Twitter and decided afterwards that I’d compile some of the usage stats into a quick infographic. If anyone who took part in the chat wants to do something with the data, let me know and I’ll send it your way. Or, if there’s something you’d like to see that isn’t here this around, let me know and...
How interesting. [Update]: Now with video.
Personas is far from perfect, but it’s certainly interesting. Try it 4 or 5 times to see how far the results yield from the original.
We are now as much a media-content company as we are a design company.– Christopher Bailey, CCO of Burberry.
This Week in Brand Strategy & Advertising →
n = 1
Watch live video from collemcvoy on Justin.tv I watched Steve Bendt talk about data-driven creativity earlier, or the lack thereof, this morning and wanted to share a few points about his presentation with you all. I’ve included the live stream if you’d like to watch the entire presentation, which I’d recommend. In no particular order and with a few of my thoughts spliced...
Google Instant Makes SEO Irrelevant →
Image by Robert Scoble. caterpillarcowboy: Here’s what this means: no two people will see the same web. Once a single search would do the trick - and everyone saw the same results. That’s what made search engine optimization work. Now, with this, everyone is going to start tweaking their searches in real-time. The reason this is a game changer is feedback. When you get feedback, you change...
Burberry's conquest of cyber space continues with... →
Burberry rules. They’re going to offer customers the ability to purchase their apparel in real-time during the London Fashion Week spring/summer 2011 fashion show using an iPad. I’d love to take part in that experience.
The paradox of participatory culture: the backchannel is more interesting to me...– @faris
What Are BP, Apple, Amazon, and Others Spending on... →
whatconsumesme: Google is typically very secretive about the specifics of its search revenue. I can’t actually recall any other leak quite like this one, in which the budgets of specific companies…
Tweeting about UNIQLO products lowers their...
I’m pretty impressed by the Lucky Counter campaign. Its rules are simple: tweet about a UNIQLO product of your choice, according to a set of rules on their website, and the price of that product will drop. It’s an insanely great way to amass brand awareness and reputation quickly. It’s easy, fun, exciting, engaging, and clearly worth while. Every tweet that goes out about a...
Behind the Work: Arcade Fire 'The Wilderness... →
I was so impressed by this project. If you haven’t already checked this out, do so now.
Facebook encourages its users to share their...
I just found this today, but back in July, JESS3 helped Facebook celebrate surpassing the 500 million user mark by launching Facebook Stories. The platform encourages Facebook users to share their stories about Facebook with one another. The reason this caught my attention was because as I started to filter the stories, I started to find some pretty interesting insights into how people were...
Facebook’s Trashy Future Revealed by Target’s... →
whatconsumesme: Facebook made another big step toward world domination today, by tying up a deal with Target to put gift card versions of its Credits on sale. Yep, retail meets e-tail. Virtual currency…
See How They did it: 104 Social Media Case Studies →
whatconsumesme: Is your boss still skeptical about social media? Are you looking for creative ideas for social media executions? Do you have a sense of what you’re looking to achieve? This post is for you. Last…
Katy Perry to host an exclusive listening event... →
This is old news, but I love this concept. Good call, Katy. Go check out her Facebook page.