May 2012
11 posts
4 tags
The Best Kind of Newsletters
The best kind of newsletter isn’t a newsletter. It’s a message that’s for you and not anyone else. It shows no sign of being a template, even though it probably is.
The best kind of newsletter takes behavioral and personal data to tailor its message. It knows your shoe size, that you’re partial to soft colors, that you prefer short prose as opposed to long, and that...
4 tags
when I'm the first in the office to find the...
meganconley:
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