I got excited and wrote a lot about web media companies.This seems to validate everyone’s worst fears–a commoditization of content. For traditional publishers hoping to avoid the “quality doesn’t matter” debate, the new media companies have decided to screw any notion of quality. What’s shocking, to me, is the deprecation of brand. Old-world companies would stand by each article as the voice of the brand. Today, every tech site just seems to blend together, with few differences among AllthingsD, Mashable, Gizmodo, etc. in editorial quality. Success, it seems, is their ability to be more link-baity than one another–to be THE article to which people link on whatever mundane topic. AllthingsD doesn’t have an “audience” in the traditional sense. They don’t have “readers.” They have people who happen to click AllthingsD links. Case in point: the meteoric rise of the Verge. In a world where tech news had strong editorial, I couldn’t imagine a site launched 5 months ago reaching 300K uniques.
Via Matt Daniels.